“Using Muslimahs to Sell Stuff”: A Panel Discussion on the Commercialization of the Hijab
When: Monday, March 26, 6:00-8:00pm
Where: Debates Room, 2nd floor, Hart House (accessible West entrance ramp off Tower Road)
Featuring: Hoda Katebi, Eman Idil Bare, Shelina Kassam
This event is free and open to the public!
RSVP at: https://www.eventbrite.ca/e/using-muslimahs-to-sell-stuff-panel-on-hijab-commercialization-tickets-43862321384
Registration also at the door.
Light refreshments will be provided.
If you require any accessibility accommodations, please email Naima at firstname.lastname@example.org
Numerous mainstream corporations, including, but not limited to, H&M, Pepsi, L’Oreal, Nike, Barbie and Dolce & Gabbana, have recently been incorporating Muslim women, specifically those who wear the hijab, in their diversity marketing strategies. While this has largely been applauded and described as a “sign of respect”, “progress”, and “validation” for Muslim women, many have questioned the exclusiveness of this imagined 'Muslim woman' image, and have highlighted the underlying corporate interests. We hope to build on these conversations by creating space to cultivate a critical discussion on this topic.
Join us on Monday, March 26th for a panel discussion, featuring Hoda Katebi, Eman Idil Bare, and Shelina Kassam, to consider the commercialization of the hijab, the politics of representation, and how they are entangled with forces of capitalism, racism, (settler-) colonialism, nationalism and imperialism.
Artwork by some super talented local Muslimah artists will also be in display at the venue, in reclamation of our narratives, voices, and identities. Artists TBA.
We thank Tasbeeh Herwees, whose article, written following the release of the Kendall Jenner Pepsi ad, inspired the title of this event. To read the full article, please visit: https://www.good.is/articles/pepsi-ad-muslim-woman-kendall-jenner
This event is organized by the Multi-Faith Centre (MFC), the Muslim Students' Association (MSA), the Black Students' Association (BSA), and the Anti-Racism and Cultural Diversity Office (ARCDO).
Hoda Katebi is a Chicago-based Muslim-Iranian abolitionist, author, community organizer, and radical fashion blogger. She graduated from the University of Chicago in 2016 where her research focused on the politics of the underground fashion movement in Iran and the intersections of feminism, resistance, fashion, gender, and the state. Her site, JooJoo Azad, is a radical, anti-capitalist fashion blog. In 2016 Hoda published the book Tehran Streetstyle, the first-ever in-print collection of streetstyle photography from Iran aimed to challenge both Western Orientalism and domestic Iranian mandatory dress codes. Hoda's work has been featured on various online, in-print, radio, and television media internationally.
Eman Idil Bare is an award-winning journalist with bylines in Teen Vogue, Allure, Muslim Girl and Flare. She currently works for CBC News in Toronto as a reporter and associate producer. As a journalist, she tries to tell stories that make people think and question the world around them. When she’s not storytelling, Eman designs clothing for her namesake company, Eman Idil.
Shelina Kassam is a critical race scholar who received her PhD from the Ontario Institute for Studies in Education (OISE), University of Toronto in January 2018. Her research focuses on Muslims in contemporary Western multicultural nation-states, using postcolonial, critical race, and feminist theories in her analysis. She has taught at the University of Toronto Mississauga (Division of Women and Gender Studies) since 2007. Shelina has a long history of professional and volunteer work with educational, not-for-profit, and social justice organizations, in Canada and internationally. She was a member of the Canadian Non-Governmental Organization Election Observer Delegation to monitor the first all-race elections in South Africa in 1994.